Autoresponder For Email Marketing: How To Choose The Best One

Are you tired of spending hours making the perfect email campaigns only to have them go unnoticed in your audience’s inbox? The solution to your problem may lie in the power of an autoresponder for email marketing. Not only can it save you time, but it can also increase your campaign’s ROI.

According to Statista, E-mail marketing revenue worldwide in 2027 will be 17.9 (in billion U.S. dollars)

 

You can see the predictions from Maximize Market Research by Regions and Key Players.

 

How to choose an autoresponder for email marketing

1. Email delivery rate
2. Automation capabilities 
3. Email personalization
4. Reporting and analytics
5. Integration
6. Customer support
7. Price

Go on Google and type Best Autoresponders. Skip the ads. You can see many articles in which writers analyze various email autoresponders: Mailchimp, Drip, Sendinblue, Hubspot, Mailerlite, Sendpulse, Omnisend, Aweber, Klavioy

 

Read them to see which ones the writers recommend. Remember that every autoresponder has an affiliate program.

When choosing the right autoresponder for your business, let’s see what to consider.

1) Email Delivery Rate: 

 

 

Every autoresponder has a free trial. They are free for a limited number of subscribers. 

Import your subscribers and send 2-3 messages.

Analyze the KPIs explained below in this article. 

Do the same with all the autoresponders you want to try.

But not only autoresponders’ features can increase or decrease the deliverability rate.

Several factors can affect email delivery rate, and it depends on you, including:

 

Email content: Avoid spam words in your email’s subject line, body, and content. They can influence your email’s delivery. Spam filters are set up to mark emails as spam if they contain certain words or phrases that are often used in spam. 

That is why, before sending an email, you should review it and remove any spam words. Here is the free email spam checker where you can test every email and subject line.

Email list quality: The quality of your email list can also affect your delivery rate. If your list has a lot of invalid or old email addresses, your delivery rate will be lower. 

Delite or segment the dormant subscribers. Send emails to active subscribers to improve your deliverability.

 

Email Reputation: Your email reputation is based on the sending IP address and domain name. It can be affected by the number of bounced or unsubscribed emails, the number of spam complaints, and the number of emails marked as spam

Email authentication: Email authentication protocols such as SPF, DKIM, and DMARC help verify the sender’s authenticity and can improve the chances of your emails being delivered to the inbox.

To conclude

• Keep your email list clean by removing invalid or outdated email addresses.
• Track your email reputation and take steps to improve it if necessary.
• Use email authentication protocols to verify the authenticity of the sender.
• Create high-quality, relevant content that is not likely to be flagged as spam by filters.
• Track your bounce rate and take steps to reduce it.
• Avoid using certain words or phrases associated with spam in your subject line and body.

 

 

There are five types of email campaigns.

 

 

When choosing an email automation service, it’s essential to consider the following factors:

 

 

3) Email personalization

 

 

There are several critical elements of email personalization, including:

 

 

Compare it with this one I got in the spam folder.

 

You don’t want your emails to finish in the spam folder.

When implementing email personalization, it is essential to consider the following:

 

4) Email reporting and analytics

 

You should track several key metrics to measure the performance of email campaigns.

• The number of marketing emails delivered. This metric measures the total number of emails delivered to recipients’ inboxes. It is an important metric to track. It provides insight into the effectiveness of your email deliverability strategy. A high number of emails delivered indicates excellent deliverability. Contrary, a low number may indicate delivery issues.

• The number of emails opened. This metric measures the number of emails recipients opened. It is an important metric to track as it provides insight into your email subject lines and content. A high number of emails opened indicates that your emails are relevant and exciting to the subscribers. In contrast, a low number may indicate that the subject lines and content are not engaging.

• Click-through rate (CTR). This metric measures the number of recipients who clicked on a link within the email. It is an important metric to track. It provides insight into your email’s call-to-action (CTA) effectiveness. A high CTR indicates that the CTA was clear and compelling. A low CTR may indicate that the CTA was not compelling. It can show that the email’s content was irrelevant to the recipient too.

• Click-to-open rate (CTOR). This metric measures the number of recipients who opened the email and clicked on a link. This metric helps understand the email’s performance. It shows how many people that opened the email followed through to a link.

• Unsubscribe rate. This metric measures the number of recipients who unsubscribed from the email list. It provides insight into the relevance of your email’s content and frequency. A high unsubscribe rate may show that the email’s content was irrelevant. It may show that the recipient received too many emails too.

• Bounce rate (hard & soft). This metric measures the number of emails that were not delivered due to a hard or soft bounce. Hard bounces occur when an email is sent to an invalid email address. Soft bounces occur when a spam filter blocks an email. A high bounce rate can negatively impact your email reputation and delivery rate.

• Spam complaints. This metric measures the number of recipients who marked the email as spam. It is an important metric to track as it can impact your email reputation and delivery rate. A high number of spam complaints may indicate that the email’s content was irrelevant. Also, it may show that the recipient did not permit to receive the email.

• Social shares. This metric measures the number of times the email was shared on social media platforms. It is an important metric to track as it provides insight into the email’s virality and reaches. A high number of social shares indicates that the email’s content was interesting and relevant to the recipients. In contrast, a low number may indicate that the email’s content was not engaging.

• Email forwards (forwarding rate). This metric measures the number of times the email was forwarded to others. It is an important metric to track as it provides insight into the email’s virality and reaches. A high forwarding rate indicates that the email’s content engages the recipients. A low forwarding rate may show that the email’s content was not engaging.

• Conversions. This metric measures the number of recipients who completed a desired action. It may be making a purchase or filling out a form. It is an important metric to track as it provides insight into the effectiveness of the email’s CTA. A high conversion rate indicates that the email’s CTA was clear and compelling. In contrast, a low conversion rate may indicate that the email’s CTA was not compelling. It shows that the email’s content was irrelevant to the recipient too.

That is why you need an autoresponder that provides detailed reporting and analytics. These tools include:

• Dashboards. Provides an overview of key metrics and allows you to view the performance of many campaigns at a glance.

• Reports. Provides detailed information on the performance of individual campaigns. They cover open rate, CTR, bounce rate, unsubscribe rate and more. 

 

• A/B testing. This allows you to test different versions of your emails to see which one performs best. You can test open and click-through rates.

Consider the following when analyzing the performance of email campaigns:

• Context and performance by email domain. Make sure to consider the context in which the campaign was sent (e.g., time of day, day of the week, etc.). You will understand why specific metrics may have been higher or lower. Also, analyze performance by email domain.

 

• Benchmarks. Compare the performance of your campaigns to industry benchmarks. You will understand how your campaigns are performing concerning others in your industry.

• Goals: Consider the specific goals of the campaign (e.g., lead generation, sales, engagement). to understand which metrics are most important for achieving those goals.

Consider the context, benchmarks, and goals when analyzing the performance of email campaigns. You will make informed decisions on how to improve them in this case.

 

5) Integration

 

 

Autoresponders may offer integration with

• CRM,
• website,
• landing pages,
• e-commerce, and
• social media platforms. 

In this case, you can ensure that your workflows are streamlined. Your campaigns will be more efficient.

There are several types of integrations that autoresponders may offer, including:

 

• CRM integration. It allows the autoresponder to connect with your customer relationship management (CRM) system. This can be useful for keeping track of customer interactions and managing leads.

• Website integration. This allows the autoresponder to connect with your website. It can be useful for tracking visitor behavior and personalizing email campaigns.

• Landing page integration. This allows the autoresponder to connect with your landing pages. It can be useful for tracking conversions and optimizing campaigns.

• E-commerce integration. This allows the autoresponder to connect with e-commerce platforms. It can be useful for tracking sales and managing customer data.

• Social media integration. This allows the autoresponder to connect with social media platforms. It can help manage social media advertising campaigns.

When evaluating the integration capabilities, it’s essential to consider the following:

 

• What tools do you currently use? Ensure the autoresponder you choose can integrate with the tools you currently use

• What are your future needs? Consider what tools you need to integrate with in the future. Ensure the autoresponder you choose can accommodate those needs.

• How easy is the integration process? Some autoresponders may require additional setup or configuration. Ensure you understand the process and have the necessary resources to complete it.

• Is there a support team available? Ensure the autoresponder you choose has a support team to help you with the integration process if necessary.

6) Customer Support:

 

There are several types of customer support that autoresponders may offer, including:

• Phone support. Allows you to speak with a customer support representative over the phone.

• Email support: This allows you to send an email to customer support and receive a response.

• Live chat lets you chat with a customer support representative in real-time.

• Knowledge base: A collection of resources, including articles and tutorials. They can help you find answers to common questions.

• Community forum. A place where users can share information and ask other users questions.

When evaluating customer support, it’s essential to consider the following:

• Availability: Make sure customer support is available during the hours you need.

• Response time: Make sure customer support will respond to your inquiries promptly.

• Quality: Make sure customer support is knowledgeable and helpful.

• Self-service. Make sure the autoresponder offers a knowledge base or community forum. You can use it to find answers to common questions.

7) Autoresponder’s price

There are several pricing models that autoresponders may use, including:

 

• Monthly subscription. A monthly fee allows you to use the autoresponder for a certain period.

• Pay-as-you-go: A pricing model in which you pay for the number of emails sent, contacts, or campaigns you send.

• Free trial. Some autoresponders may offer a free trial period. Test it before starting to use it.

• Free version. Some autoresponders may offer a free version of the service with limited features. For example, Aweber offers a free lifetime version for up to 500 subscribers. You can have only one list and limited emails sent monthly.

When evaluating the price of an autoresponder, it’s important to consider the following:

• Features: Ensure the autoresponder includes the features you need for your email campaigns.

• Scalability. Make sure the autoresponder can accommodate the size of your email list. Also, you can send the number of campaigns you plan to send.

• Support: Ensure the autoresponder’s price includes access to customer support if needed.

• Integration. Some autoresponders may charge extra for integration with other tools. Make sure to factor that into the cost.

Conclusion

 

• Email delivery rate. Make sure the autoresponder you choose has a good deliverability reputation. If your emails are not delivered, your campaigns will be ineffective.

• Automation capabilities. Look for an autoresponder that offers a wide range of automation options. This will allow you to send automated messages to the right people at the right time.

• Email personalization. Look for an autoresponder that allows you to personalize your emails. Personalized emails tend to be more effective than generic ones.

• Reporting and analytics. Look for an autoresponder that provides detailed reporting and analytics. Track the performance of your campaigns. This will help you understand which campaigns are working and which need improvement.

• Integration. Check to see if the autoresponder can integrate with other tools that you use. CRM, website, or landing page integration will help you streamline your workflow. This will improve the efficiency of your campaigns.

• Customer support: Look for an autoresponder that offers excellent customer support. This will ensure that you have access to the help you need if you run into any issues with your campaigns.

• Price. Look for an autoresponder that fits your budget and offers your needed features. Some autoresponders offer a free trial period. This can be a great way to test the autoresponder before committing to a long-term contract.

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